Ingrid Arias Digital

Unveiling the Enigma In the digital world, the term "digital marketing" often feels like an enigma, shrouded in ambiguity and complexity. It's a concept that seems abstract and elusive, leaving many puzzled as to its true meaning and purpose. As someone who has immersed herself in the realm of digital marketing for over seven years, I understand the confusion surrounding this term, as its definition continues to evolve to accommodate the rapid development of the tech industry, cultural trends, business needs, and the internet overall. The Dynamic Landscape of Digital Marketing Digital marketing encompasses a vast array of strategies and techniques that businesses, content creators, and individuals employ to promote their goods, services, and brands in the online world. This multifaceted discipline uses various online platforms, including search engines, social media, email, websites, and mobile applications, to connect with target audiences and create brand awareness. -Se...

The Illusion of Engagement Pods In the ever-expanding world of social media and online platforms, where engagement is often seen as a measure of success, it can be tempting to explore various strategies to boost your online presence. One strategy that has been popular for as long as I can remember is using engagement pods to boost online profiles. However, as a digital marketer deeply invested in the sustainable growth and success of businesses, I want to highlight the reasons why your business accounts should not follow engagement pods blindly. The Pros and Cons of Engagement Pods -Pros of Engagement Pods Engagement pods, also known as engagement groups, are formed by like-minded individuals or businesses with the common goal of increasing the engagement and visibility of their social media posts and online profiles. Here are some potential advantages that engagement pods may offer: - Initial Boost in Engagement: Joining an engagement pod can result in a sudden surge of likes, commen...

Creating a digital presence or a brand online from scratch takes TIME, especially when you are a new business. When beginning your marketing journey, arm yourself with patience and an open and collaborative mind.  Understand that one of the main goals of marketing is creating brand awareness and fostering trust to attract potential clients—which takes time, patience, and experimentation.  It all varies on industry, products, services, and many other factors. There is no one-size-fits-all for businesses when it comes to building an online presence.  Strategies depend significantly on resources (budget, scope, research time, clarity of messaging, etc) and business needs.🔎 And no, going viral is not a strategy. Also, just because you go viral, it does not mean you will reach your target audience; it simply means you reached many people—people that can be anywhere around the globe. If your products or services are only available in a particular region or country, it’s likely...

The Digital Symphony In modern entrepreneurship, where the digital landscape seems to reign supreme, the art of digital marketing offers many possibilities. It is a blend of strategy, creativity, science, and genuine connections that can transform your business.  As a digital marketer, I invite you to embark on this journey, where we uncover the depths of your brand's essence and create a presence that resonates with your ideal audience. The Power of Digital Marketing In this age of short attention spans and endless distractions, the power of digital marketing lies in its ability to resonate and connect with your target audience. It transcends traditional marketing methods, allowing you to build authentic connections that go beyond transactional exchanges. Through digital platforms, you have the opportunity to tell your brand's story, evoke emotions, and inspire action. Digital marketing is a symphony of emotions, where every note is carefully crafted to create a lasting impact...

What is Digital Marketing? This term seems to be thrown around everywhere these days, but let's be honest, it sounds like such an abstract concept it is hard to understand what it means and what it does. After working in the digital marketing industry for over seven years, I have seen so many definitions--even marketers may have a hard time grasping what it means. Why is that? Why is it that digital marketing sounds and feels so confusing? Well, that is because it is a fairly new industry; it is growing and evolving so rapidly that new specializations are being created faster than in any other industry. Digital Marketing as a broad term, refers to online or internet marketing and advertising. It is how businesses, content creators, and other individuals endorse goods, services, and brands. Brand awareness and advertising are delivered through online platforms, such as Search Engines--Google, Safari, Yahoo, and Bing, just to name a few. It also encompasses social media (virtual pla...