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Showing posts with the label social media engagement

Why Should Businesses Avoid Engagement Pods on Social Media and Online Platforms?

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The Illusion of Engagement Pods In the ever-expanding world of social media and online platforms, where engagement is often seen as a measure of success, it can be tempting to explore various strategies to boost your online presence. One strategy that has been popular for as long as I can remember is using engagement pods to boost online profiles. However, as a digital marketer deeply invested in the sustainable growth and success of businesses, I want to highlight the reasons why your business accounts should not follow engagement pods blindly. The Pros and Cons of Engagement Pods -Pros of Engagement Pods Engagement pods, also known as engagement groups, are formed by like-minded individuals or businesses with the common goal of increasing the engagement and visibility of their social media posts and online profiles. Here are some potential advantages that engagement pods may offer: - Initial Boost in Engagement: Joining an engagement pod can result in a sudden surge of likes, commen...

Creating a Brand From Scratch Takes Time

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Creating a digital presence or a brand online from scratch takes TIME, especially when you are a new business. When beginning your marketing journey, arm yourself with patience and an open and collaborative mind.  Understand that one of the main goals of marketing is creating brand awareness and fostering trust to attract potential clients—which takes time, patience, and experimentation.  It all varies on industry, products, services, and many other factors. There is no one-size-fits-all for businesses when it comes to building an online presence.  Strategies depend significantly on resources (budget, scope, research time, clarity of messaging, etc) and business needs.🔎 And no, going viral is not a strategy. Also, just because you go viral, it does not mean you will reach your target audience; it simply means you reached many people—people that can be anywhere around the globe. If your products or services are only available in a particular region or country, it’s likely...