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Showing posts with the label instagram marketing

Illuminating the Path to Business Success in the Digital Space

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Unveiling the Enigma In the digital world, the term "digital marketing" often feels like an enigma, shrouded in ambiguity and complexity. It's a concept that seems abstract and elusive, leaving many puzzled as to its true meaning and purpose. As someone who has immersed herself in the realm of digital marketing for over seven years, I understand the confusion surrounding this term, as its definition continues to evolve to accommodate the rapid development of the tech industry, cultural trends, business needs, and the internet overall. The Dynamic Landscape of Digital Marketing Digital marketing encompasses a vast array of strategies and techniques that businesses, content creators, and individuals employ to promote their goods, services, and brands in the online world. This multifaceted discipline uses various online platforms, including search engines, social media, email, websites, and mobile applications, to connect with target audiences and create brand awareness. -Se

Why Should Businesses Avoid Engagement Pods on Social Media and Online Platforms?

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The Illusion of Engagement Pods In the ever-expanding world of social media and online platforms, where engagement is often seen as a measure of success, it can be tempting to explore various strategies to boost your online presence. One strategy that has been popular for as long as I can remember is using engagement pods to boost online profiles. However, as a digital marketer deeply invested in the sustainable growth and success of businesses, I want to highlight the reasons why your business accounts should not follow engagement pods blindly. The Pros and Cons of Engagement Pods -Pros of Engagement Pods Engagement pods, also known as engagement groups, are formed by like-minded individuals or businesses with the common goal of increasing the engagement and visibility of their social media posts and online profiles. Here are some potential advantages that engagement pods may offer: - Initial Boost in Engagement: Joining an engagement pod can result in a sudden surge of likes, commen

Creating a Brand From Scratch Takes Time

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Creating a digital presence or a brand online from scratch takes TIME, especially when you are a new business. When beginning your marketing journey, arm yourself with patience and an open and collaborative mind.  Understand that one of the main goals of marketing is creating brand awareness and fostering trust to attract potential clients—which takes time, patience, and experimentation.  It all varies on industry, products, services, and many other factors. There is no one-size-fits-all for businesses when it comes to building an online presence.  Strategies depend significantly on resources (budget, scope, research time, clarity of messaging, etc) and business needs.🔎 And no, going viral is not a strategy. Also, just because you go viral, it does not mean you will reach your target audience; it simply means you reached many people—people that can be anywhere around the globe. If your products or services are only available in a particular region or country, it’s likely the result of