Creating a Brand From Scratch Takes Time
Creating a digital presence or a brand online from scratch takes TIME, especially when you are a new business.
When beginning your marketing journey, arm yourself with patience and an open and collaborative mind.
Understand that one of the main goals of marketing is creating brand awareness and fostering trust to attract potential clients—which takes time, patience, and experimentation.
It all varies on industry, products, services, and many other factors. There is no one-size-fits-all for businesses when it comes to building an online presence.
Strategies depend significantly on resources (budget, scope, research time, clarity of messaging, etc) and business needs.🔎
And no, going viral is not a strategy. Also, just because you go viral, it does not mean you will reach your target audience; it simply means you reached many people—people that can be anywhere around the globe.
If your products or services are only available in a particular region or country, it’s likely the result of virality will be nothing more than a mirage because people can’t even invest in your offer.
It’s better to create content for your ideal clients. If you are focusing your efforts on organic marketing, you are fertilizing the soil for long-term growth and positioning yourself as a trusted business or subject matter expert with the right content—as in any relationship; it takes time to build trust. 🤝
People are tired of being cold-pitched or sold to every time they are online; aim to provide value first.
A multichannel/omnichannel approach of posting multiple times a day is typically not sustainable unless you are a corporation with a robust in-house marketing team or have a large agency working full-time on your content, social media management, and other core disciplines within digital marketing such as strategy, e-mail, SEO, advertising, testing and optimization, and data and analytics, just to name a few.
Reposting memes, recreating viral videos, using trending sounds, or creating content with the same recycled prompt used by tens of thousands worldwide can only take you so far.
DO NOT fall into the trap of buying followers or engagement (including engagement pods) because that would damage the ability to collect accurate data. Doing so would be nothing more than a smoke screen and real growth opportunities lost within the noise.
It is imperative to understand that when you hire a digital marketing professional, you are getting someone with vast knowledge but not an expert in all disciplines under the digital marketing umbrella.
That’s why you must be clear about your goals and objectives and consider hiring a consultant beforehand so they can give you guidance on what set of core skills and expertise you need from collaborators to grow and scale sustainably on the digital marketing side.
Even if you find a unicorn 🦄 and feel like you are getting the deal of your life, trying to get an entire team’s worth from a single person will only lead to low-quality output and burnout.
It is unrealistic as well as mentally and physically impossible for a single person to be an expert in so many specialties of marketing (unless they’re a robot, and even then...) as the digital marketing industry is constantly growing and evolving.
It is better to start small, experiment, learn by trial and error, and be vigilant of all the “so-called experts and marketing gurus that pop up like mushrooms 🍄 all over the internet.”
This can apply to small, medium, and large businesses. Always keep an open mind!
Creating a digital presence or a brand online from scratch takes TIME, especially when you are a new business.
When beginning your marketing journey, arm yourself with patience and an open and collaborative mind.
Understand that one of the main goals of marketing is creating brand awareness and fostering trust to attract potential clients—which takes time, patience, and experimentation.
It all varies on industry, products, services, and many other factors. There is no one-size-fits-all for businesses when it comes to building an online presence.
Strategies depend significantly on resources (budget, scope, research time, clarity of messaging, etc) and business needs.🔎
And no, going viral is not a strategy. Also, just because you go viral, it does not mean you will reach your target audience; it simply means you reached many people—people that can be anywhere around the globe.
If your products or services are only available in a particular region or country, it’s likely the result of virality will be nothing more than a mirage because people can’t even invest in your offer.
It’s better to create content for your ideal clients. If you are focusing your efforts on organic marketing, you are fertilizing the soil for long-term growth and positioning yourself as a trusted business or subject matter expert with the right content—as in any relationship; it takes time to build trust. 🤝
People are tired of being cold-pitched or sold to every time they are online; aim to provide value first.
Reposting memes, recreating viral videos, using trending sounds, or creating content with the same recycled prompt used by tens of thousands worldwide can only take you so far.
DO NOT fall into the trap of buying followers or engagement (including engagement pods) because that would damage the ability to collect accurate data. Doing so would be nothing more than a smoke screen and real growth opportunities lost within the noise.
It is imperative to understand that when you hire a digital marketing professional, you are getting someone with vast knowledge but not an expert in all disciplines under the digital marketing umbrella.
That’s why you must be clear about your goals and objectives and consider hiring a consultant beforehand so they can give you guidance on what set of core skills and expertise you need from collaborators to grow and scale sustainably on the digital marketing side.
Even if you find a unicorn 🦄 and feel like you are getting the deal of your life, trying to get an entire team’s worth from a single person will only lead to low-quality output and burnout.
It is unrealistic as well as mentally and physically impossible for a single person to be an expert in so many specialties of marketing (unless they’re a robot, and even then...) as the digital marketing industry is constantly growing and evolving.
It is better to start small, experiment, learn by trial and error, and be vigilant of all the “so-called experts and marketing gurus that pop up like mushrooms 🍄 all over the internet.”
This can apply to small, medium, and large businesses. Always keep an open mind!
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